Something I would have done differently is to conduct a user survey to gather direct feedback. BMC’s user base is diverse, encompassing mountaineers, hikers and climbers, all with different needs. Insights from user feedback could have further shaped commercial and marketing opportunities, such as product filtering in the BMC store. Nevertheless, BMC’s first-hand feedback was instrumental in refining the project.

The team structure for this project was slightly different from what I’m used to, as I typically involve developers from the early stages. In this case, we worked with BMC’s external developers, and although communication was less frequent, we held regular catch-ups to ensure feasibility. When quick feedback was required, our in-house developers provided valuable insights.

This project taught me the importance of flexibility. Every project has its own demands, from team structure to client communication. I also learned to adapt my communication style to ensure that information was processed correctly by different stakeholders, leading to aligned objectives and successful project outcomes.